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https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/1533838418951-H2OSMG31W98J0WP0TE0X/delta+images-13.jpg Work https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/1533838420146-0H7WER3TLUMKB0H6XDH6/delta+images-14.jpg Work https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/1525894679549-7KOSP509FVAIAYBTST2O/Website+Details-19.png Work https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/88f9b566-fad4-4dce-a7f6-6b1cc8002048/old+view.png Work - Real-Time Pacing Before The goal of this page is to show flight pacing performance across all engines and channels. Marketers were having a tough time using this page to help them make actionable decisions for a client budget, because there was so much data to sort through. The page isn’t very engaging, and users would grab data from here and bring it to excel sheets to adjust the data to better tell a story. https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/e46473e6-c197-46d3-ba18-15d4264e6554/personas.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/70687938-6113-4b87-9b1e-4c1d2d1af672/Screenshot+2024-05-10+at+2.03.20%E2%80%AFPM.png Work - Initial Sketches, Digital Concepts The Cross Channel Pacing Initiative was the first Connex project that was UX-led. Sketches and early digital concepts were reviewed with digital strategy teams, account management and product teams to assess and determine user needs and wants. The biggest hurdle was determining what visualizations would provide the most amount of value and clarity to help tell a story to our clients. https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/1715368320617-UNH4R8QPJR0OQSC5RC81/IMG_4696.jpg Work https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/1715368320068-XR1O45NHFLQKXCDZEK3Q/IMG_4698.jpg Work https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/1715368375929-7NNE3TZXSKAYOV8AOULG/IMG_4699.jpg Work https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/6b8e8bda-69a2-4efc-9482-15dfafe3c386/ccp+flashy+version.png Work - View Performance by Marketing Funnel Stage Users are able to view all of their marketing flights in a single visualization, with the option to click into various stages of the marketing funnel to get more details on flight performance. Users could track spend pacing and goal pacing performance, which helps them better understand where strategies need to pivot. https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/e0789a22-d721-4cda-aff2-78bc17f70072/CCP+Detail+View.png Work - Quick Filters for Easy Data Comparison Users can filter down everything they see on the page for easy data comparison. This widely opens up the options for our users to tell a story to clients about their performance. Visualizations don’t just stop at the top of the page- users can collapse top visuals to look at pacing details of each individual flight. Whether you’re a senior strategist or a marketer just trying to get information on a single flight performance, users can do it all from here. https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/3fe1111c-be0d-4478-986c-f3172947be02/Data+Status+Modal.jpg Work - Data Freshness Modal Marketers are always looking towards the source of truth for their data. The data status modal to allow users to see when the most recent data was loaded into Connex. This helped us to establish trust with our users. https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/28dae10c-0d10-48b1-92a5-1e71ada4a0cf/Frame+17.png Work - Customize Each Client’s Marketing Funnel Stages Not all clients work with the same marketing funnel stages. Marketers can specifically customize their client’s funnel stages in Connex for easy attribution. https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/124e2b7d-fe38-4a99-acd2-a94f9df6096e/Artboard+Copy+5.png Work - Purchasing Tickets is A Challenge It is strongly encouraged to purchase tickets before visiting the Louvre, but this experience was difficult. When selecting tickets for purchase, the amount of informational text is overwhelming. After selecting visiting details, a user is taken to a separate pay portal with very slow load times. https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/f74aca72-ff9b-4f70-878b-26dac2e2bcf3/Screenshot+2024-05-15+at+11.28.29%E2%80%AFAM.png Work - Navigation is Disorienting The Louvre is HUGE. There is so much to look at it’s difficult to know where to go and how to get there. Even with multiple maps in the Louvre, the crowds make it difficult to navigate. It’s challenging to effectively communicate which rooms are closed for renovations/exhibit changes. Pictured: Aerial View of Louvre* https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/8052139a-56a4-4258-a980-f4ea25e8f9f6/IMG_4298.jpg Work - Crowds Make Engaging with Art Difficult With 30k visitors a day, crowd control (or lack thereof) contributes to a lot of issues, and can be a detriment to many visitors’ experiences. Multiple complaints come from users about how overwhelmed they are by the crowds, and how it prevents them from engaging with art they want to see. https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/d7eaf220-0b4b-4b52-aaba-a3bf0e8e6f39/Artboard.png Work - Research and Ideation On average, the Louvre gets 9 million visitors a year and caps attendance at 30,000 visitors a day. Based on visitor feedback, there are opportunities to enhance the experience they have at the Louvre. https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/469de424-1eb3-44ef-8842-be9fb33b58cb/ticket+select.png Work - Simplify Ticket Purchasing From 6+ ticketing screens to 3, this app allows for a streamlined purchase of tickets without disruption. The most relevant information is being displayed for the users, and aren’t being overwhelmed with supplemental text. https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/bba0c6f0-e6b3-4646-87b8-01d01e2a4e0f/plan+your+visit.png Work - Plan Out Your Trip Ahead of Time Not sure what to look at? Follow Louvre Trail Presets through the museum. Whether you have 2 hours to spare or a full day in the museum, trails allow users to experience great masterpieces and an easy-to-follow map. https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/2b385882-7158-459d-a256-f56ee7d6b883/interactive+map.png Work - Follow Your Trail Once a visitor makes it to the museum, they can track their trail journey from beginning to end. Each trail comes with a designated path with details on each piece of art visitors will encounter. What’s extra nice: a crowd tracker is in place to help visitors plan their visit more effectively and avoid rooms that are overcrowded. https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/a6f57a2d-4851-4a99-9d69-328e84886b71/info+screens.png Work - Better Communication “How busy is this particular room?” “What art exhibits are going to be closed off the day I visit?” “WHERE is the bathroom?!” This app gives timely and relevant updates to visitors, and can help them figure out where they can and cannot go. https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/86824281-625c-40b3-8c77-586bffedf167/discovery.png Work - Make Discovery a Little Easier Not a fan of trails? Take discovery into your own hands and search through individual galleries. Get descriptions of artworks and objects at your fingertips, no translating required. https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/194fbdca-bf33-4406-9bc1-93694c703721/mock+for+portfolio+hand.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/7aa3712a-3220-4c13-af6a-f943def67797/phone+laid+out+mockup.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/1767025487711-QZVPM17A1DY03HN2RKSR/Current+1.1.png Work https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/1764790774784-S0Y02KDK28Z5NQFXMMUE/Current+1.2.png Work https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/1764790775760-HBLQ9T3CEEWZLJH2GBBN/Current+1.3.png Work https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/1764790776170-EULIIOI3Q1I0DZ222YCP/Current+1.4.png Work https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/1764790776786-HFNRTWB13PRYGB84JRSL/Current+1.5.png Work https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/1764790777175-S97R058N2AAGBQ2KJINV/Current+1.6.png Work https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/1764790777848-6WPNJ9UOIW22KUWFO8HV/Current+1.7.png Work https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/1764790778933-IRTODNYG6BHVAE0W59GQ/Current+1.8.png Work https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/99b39145-30a1-4d2b-903a-09909cb8c669/Group+1000007091.png Work - Persona 1: The Independent Family Connector The Independent Family Connector Unmarried, Supports Parents & Relatives Abroad https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/736ea555-25df-427a-b06d-e7363df7fc6a/Group+1000007090.png Work - Persona 2: The Hardworking Family Anchor The Hardworking Family Anchor Married, Supports Spouse & Parents Abroad https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/0d26509b-f1ce-4011-ab9c-1e095ba82ded/Group+1000007089.png Work - Persona 3: The Steady Family Supporter The Steady Family Supporter Lives with Spouse, Supports Parents & Relatives Abroad https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/97a7eebf-2486-4346-824d-e74e081e86e9/Post+transfer+flow+visual.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/11d8e4f1-5a4a-4ed6-8518-2115543968b2/Untitled_Artwork.png Work - Discovery Sketches https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/117cd281-915c-4791-953c-0456039b401c/artboard.png Work - Digital Mocks https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/1764790831850-UJF232F7TOSE5M8O1UWM/Personalized+1.1.png Work https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/1764790831820-YSLSS1GDCDT5V26QH6OW/Personalized+1.2.png Work https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/1764790832901-QPWTQUP8EBU6Z0MAIE0A/Personalized+1.3.png Work https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/1764790833253-4XC96H9CV22CDQSAR1IX/Personalized+1.4.png Work https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/1764790834728-B4HSSRLY11GSW73J8WDT/Personalized+1.5.png Work https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/1767033363253-VKX7IES0BY1AIVIH2E6V/Dashboard+Highlight+1.png Work https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/1767033362913-VJJ9DXNTF461GR95EPGV/Dashboard+Highlight+2.png Work https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/1766855764219-19XUI9BWYAW48WCGUANB/final+1.png Work https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/1766855764349-W256LHIGGON2L3TAB27U/final+2.png Work https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/1766855765634-K36WIG6TJQLVMOU7EI3Z/final+3.png Work https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/1767033193216-U7R7V42UVCDKFTY6VTYR/final+4.png Work https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/1766855767256-G085K1ACWGJTPUVHIRMA/final+5.png Work https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/1767033193392-HQ6GWP83RGWLNNZAP22S/final+6.png Work http://www.theresalundeen.com/vanguard-bureaucratic-suspense daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452634113588-M32DA4VU1QCEBLOKWCBV/main.jpg Vanguard: Bureaucratic Suspense https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452633698923-SREVHETD6RNYH16WLS5K/full-landscape.jpg Vanguard: Bureaucratic Suspense https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457568654663-XU9XK3PJ7V4Q9PR3OM65/close-portrait.jpg Vanguard: Bureaucratic Suspense - I envisioned political figures stuck in Capitol Hill like fruit in a gelatin mold. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457568654685-KJ1URBHJSVCK5D1PUG3U/close-portrait-2.jpg Vanguard: Bureaucratic Suspense https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452633699077-35U8OWGO56S54W2RF8TC/magazine.jpg Vanguard: Bureaucratic Suspense http://www.theresalundeen.com/decode-creative-inheritance daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457568971678-00REK85V6O9X2O17334W/illo-portrait-head.jpg DeCode: Creative Inheritance https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457568971678-00REK85V6O9X2O17334W/illo-portrait-head.jpg DeCode: Creative Inheritance https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452640769497-E5BE96CWRJJDH3B0B160/illo-portrait.jpg DeCode: Creative Inheritance - Through several collage graphics, I communicated the overarching idea and its 50,000-year history and represented a few key creative figureheads of Western culture. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457568971590-I5XJ8SJKKIR0B0A53PX2/illo-portrait-numbers.jpg DeCode: Creative Inheritance https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453310514773-2OF1BVGMTPQA623ACN9X/Wired_Genius_Piece_5_McQuade.jpg DeCode: Creative Inheritance https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453310514824-AZ0D2YZ2WBB38VDXQWBS/Wired_Genius_Piece_6_McQuade.jpg DeCode: Creative Inheritance http://www.theresalundeen.com/apprentice-branding daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1459800606415-5B8BDTCZ866H7OTNQMYL/portrait-black.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457571330445-7K8KETI0WJ2IMQ5NER6Z/portrait-black.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457571330452-ZJ2K87L6OPNA8B9K2AUZ/portrait-white.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452551905845-8Q8COW9KYCC3SN76IGAZ/split-black-white.jpg Apprentice Branding - I carved a wolf woodblock and used the print in the final logo treatment, which included hand-drawn lettering. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457575493075-U3CC0V6PUQG4I9THLXWB/square-split-black.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457575493103-BTOZ92NOXRSLWCVCQC2G/square-split-white.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452551626556-8HKUG4OG1B1E0U43VXJE/logo-white.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452551626487-2N6RPVQ4Z52U3230XMXW/logo-black.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452554710466-2HF0KO4XUF6JUYIWAG8B/shirt-landscape.jpg Apprentice Branding http://www.theresalundeen.com/kipp-harbor-times daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1456767403805-KN8Z62OADRLLPKN8YA4P/nytimes-main.jpg Kipp Harbor Times https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1456767279224-813H6OYK1363VPX4Y0MT/nytimes-main.jpg Kipp Harbor Times https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452557556634-PO1XOYQ0KN2HX9ADYKH6/close-landscape.jpg Kipp Harbor Times - I looked into our 34th president’s accomplishments and was interested to discover that he created the interstate. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457566638051-1LLPLYCRXOBTE8WAK8XB/head-portrait.jpg Kipp Harbor Times https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457566638081-R7T7CSD19BDYHKWBAWH3/header-portrait-2.jpg Kipp Harbor Times - So I incorporated the meandering patterns of our highways into the fragmented design. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457566875204-QCVG0UNW807VF00ACAUV/close-portrait.jpg Kipp Harbor Times http://www.theresalundeen.com/the-finance-pulse daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452896039354-F8P5FPCM3V9HMWHWZ0FE/main.jpg The Finance Pulse https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452896039354-F8P5FPCM3V9HMWHWZ0FE/main.jpg The Finance Pulse https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452895911180-L6DBH16UX5HSJKKQVZQI/close-portrait-4.jpg The Finance Pulse - Futurists and climate change researchers agreed that after oil, the next great precious resource would be potable H2O. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452895911018-5UG8G3WWA6Y9TIC2E0AG/close-portrait-3.jpg The Finance Pulse https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453239494610-7UD2HPU09F11AQSZQL37/cima-photo-2.jpg The Finance Pulse https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453239494985-ZBDN9ZAEGKVHFK2PRUUE/cima-photo-4.jpg The Finance Pulse http://www.theresalundeen.com/a-berlin-guide daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453940592760-5OWKFJCJKG133RHSDOMK/main.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452709802560-MA4IIRVPEJEIZMK853S0/main.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452618821440-8XPUING788I0YWT0XX24/close-landscape-2.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452618821584-JWB346UOFML3MA2TT65D/close-landscape.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452725592955-X1079CSG1RCX64FODOMV/close-illo-2.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452725592953-F8PQRBTAV5IKQ0YD8VJK/close-illo-3.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452725593001-WS8ERGG75D6RD8IDVYAO/close-illo.jpg A Berlin Guide - This was my first time mixing typography and topography with the intimacy of a physical object. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452725394220-4UAYP6OKBL4TM79RH4X5/map-crop.jpg A Berlin Guide http://www.theresalundeen.com/morale daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703235511-ICK6K56XYNMW587G3U6D/main.jpg Morale https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703235511-ICK6K56XYNMW587G3U6D/main.jpg Morale https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703233250-IM5BFXP1MAIXWP6BDQM8/relax.jpg Morale https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703235173-J8VISCZ1CRJIS9GD40K9/work.jpg Morale - The result was a six-piece collection of motivational words that, for me, hold a lot of meaning. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703234323-7H1DDQUVRD9GBFVJNMQX/tone.jpg Morale https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703231449-OX10SZHWJMNCP33LPG7P/create.jpg Morale https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703232145-5IIRH99I5BE7J0EK2MQY/laugh.jpg Morale http://www.theresalundeen.com/ethics-review daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453307629720-VXU62V9OYQD7Z46LI3F0/main.jpg Ethics Review https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453307629720-VXU62V9OYQD7Z46LI3F0/main.jpg Ethics Review https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453307627107-0QLYI4VGN9ZHH3XPAYO2/close-landscape.jpg Ethics Review - Students often stick tabs in a book to bring attention to certain passages, but in this case, the tabs are used to avoid the material. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453307627024-3PESQO49EK5MEB2WGK2U/close-portrait.jpg Ethics Review https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453229235157-DT7832199KLB1P9CB8N8/close-portrait-2.jpg Ethics Review http://www.theresalundeen.com/new-page daily 0.75 2018-08-14 http://www.theresalundeen.com/about-york daily 0.75 2025-12-29 https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/eb431168-9ac7-4afd-8103-979b7a263f92/1673CBB6-12C4-4252-BCA5-1ECF8DDAE1E0.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.theresalundeen.com/contact-york daily 0.75 2024-07-31 http://www.theresalundeen.com/pangea-1 daily 0.75 2025-11-19 https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/7545e69e-ee49-4d6d-9c6c-cc1180ac373d/Bad+UI.png Pangea App+Web Refresh (UX/UI) (Copy) - It was time for a UI refresh It was time to make necessary updates to align with our existing user base. The main exchange rate calculator needed to be updated to fit our user needs, and help send money as quickly as possible. https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/eb1b63ff-b82f-474c-ab97-e87017902fbb/Differing+UI.png Pangea App+Web Refresh (UX/UI) (Copy) - Different devices, different UI Depending on the user’s device, Pange’s UI would differ significantly in terms of color, supplemental copy treatment, and functionality. This not only made things tricky for the brand identity, but it was more difficult for internal teams to align on design patterns. https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/300e7154-701b-4eac-a906-d2ed2d686059/Screenshot+2025-10-06+at+5.12.53%E2%80%AFPM.png Pangea App+Web Refresh (UX/UI) (Copy) - “At first, I thought Pangea was a scam”. Yup, that was a user quote. The lack of cohesion in the foundational experience was making it difficult to trust Pangea, especially with inconsistent visual elements carried throughout everything. An overhaul was necessary. https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/1759800441247-UDPVHJ3V97BX9PJJB90I/old+fx+rate.png Pangea App+Web Refresh (UX/UI) (Copy) https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/1759800441181-5HLF5WUTXQZNZH8RK6XW/old+acct.png Pangea App+Web Refresh (UX/UI) (Copy) https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/1759800442226-N4BO3DCI7RW439FQ1BBY/old+receipt.png Pangea App+Web Refresh (UX/UI) (Copy) https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/1759802020697-D7UTS5MANX8TBZ5KAIVI/old+activity.png Pangea App+Web Refresh (UX/UI) (Copy) https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/1759802022611-LZ62LBI441WNQF9AHLHM/cash+pickup+old.png Pangea App+Web Refresh (UX/UI) (Copy) https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/1759803748814-ZKFB46J00BLV1FH05WVY/Screenshot+2025-10-06+at+5.12.53%E2%80%AFPM.png Pangea App+Web Refresh (UX/UI) (Copy) https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/1759803750392-Q95E2404JZ51E3PUQSST/oh+my+god+old+about+us%3F.png Pangea App+Web Refresh (UX/UI) (Copy) https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/99b39145-30a1-4d2b-903a-09909cb8c669/Group+1000007091.png Pangea App+Web Refresh (UX/UI) (Copy) - Persona 1: The Independent Family Connector The Independent Family Connector Unmarried, Supports Parents & Relatives Abroad https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/736ea555-25df-427a-b06d-e7363df7fc6a/Group+1000007090.png Pangea App+Web Refresh (UX/UI) (Copy) - Persona 2: The Hardworking Family Anchor The Hardworking Family Anchor Married, Supports Spouse & Parents Abroad https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/0d26509b-f1ce-4011-ab9c-1e095ba82ded/Group+1000007089.png Pangea App+Web Refresh (UX/UI) (Copy) - Persona 3: The Steady Family Supporter The Steady Family Supporter Lives with Spouse, Supports Parents & Relatives Abroad https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/ac2b436c-c4fb-4ed9-abb7-0ce5f653f228/Group+1000007093+%281%29.png Pangea App+Web Refresh (UX/UI) (Copy) - Send Money Easier Than Before By combining all elements onto one screen, users can opt to make quick changes without having to navigate through/get stuck in a large transfer flow. Promotions and exchange rates are displayed clearly, with less overwhelming informational clutter. https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/a4c41ff9-92f6-45f3-897b-8926add755fc/Group+1000007095.png Pangea App+Web Refresh (UX/UI) (Copy) - Financial Insights This insights screen allows for users to see how much they’ve sent, who got the most money, and shows a breakdown of categorization transfers. These details give users a better picture of their spending, and let’s them do less math. https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/3ca0c224-d046-468b-a12e-4ec518e859b6/Group+1000007096.png Pangea App+Web Refresh (UX/UI) (Copy) - Activity That You Can Track Users can now click into details, see the status of all their historical and current transfers, and can show categories/can categorize on the spot. https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/2fde772d-f6c2-4348-9bb4-1edd69ceb70f/Group+1000007098.png Pangea App+Web Refresh (UX/UI) (Copy) - Categorize Your Spending Users can categorize their transfers (and add more than one category) to better get insights into their spending habits. https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/07357d90-8047-4199-aeda-cdddb0c83635/acct+summary.png Pangea App+Web Refresh (UX/UI) (Copy) - Accessible Account Details Users now have access to their payment methods, transfer limits, and more important details https://images.squarespace-cdn.com/content/v1/58010053197aea95712d5a9e/aeed4257-0d1f-4e5b-8fff-22c3d5a9fa8d/Group+1000007099.png Pangea App+Web Refresh (UX/UI) (Copy) - A Clearer Confirm Screen Easy to read confirmation screen with the ability to go back and edit anything you need. Promotional rates, delivery times, and selected details are easier to see (and our users agree!)